How Often is Too Often (Rebooted)


This wasn’t going to be my post for the week but I had a conversation with someone that got me to thinking. You know, thinking about the stuff we do all the time because someone told us we’re SUPPOSED to do it .

While we were talking I was asked this question: When I’m marketing a program or webinar how often should I contact people to remind them to show up?

Good question. Here’s my thoughts.

  • Understand the motivation. Huh? Okay. There are a lotta people who sign up for stuff with really no intention of attending or using it as a just in case I have an open time slot…….” You can personally deliver the invitation a dozen times and even include a dozen roses and a box of chocolates and they ain’t coming. Maddening isnt it?

You may find this hard to believe and I’ll tell you up front, I am guilty of doing this from time to time, I don’t wanna hurt your feelings. Crazy, huh? I’m not coming and chances are you have a hundred people hanging on every word so you aren’t really going to miss me, but, just in case you are checking you’ll see my smiling face on the registration form! If I get caught I’ll tell you I’m gonna catch the replay.

That leads me to the second reason people register for our events and it can be semi-legitimate.

  • I’m gonna catch the replay. I am guilty as charged here. I registered for two webinars at roughly the same time this afternoon from two folks I like super admire and have absolute 10000% credibility with me. It’s like choosing between seeing The Beatles or The Rolling Stones. (Don’t judge me I’m old!) Sometimes, I’ll register in the hope of catching the replay.

Back to my friends original question. How often is too often?

  • A thank you for registering email is required. It lets me know I’m good to go and it gives me date, time and location and allows me to put it on my calendar. For us busy folks, like me and you,that’s a life saver. I can’t tell you how many times my Google alarm saved my bacon!
  • A reminder email or text the night before. I’m not foolish enough to believe that you’re just sitting around counting the hours and minutes until you get to be exposed to my wisdom. A gentle nudge the night before, is a reminder.
  • “We’re starting in an hour……” When folks register for any of my offerings I ask for a cell number. That’s so an hour before I start they’ll get a text message from me.
  • A thanks for attending or sorry you missed it email. This is just plain old polite! Maybe I’m not buying from you this time but I may in the future and I took the time to listen to you and stick around until the end of your webinar. You SHOULD thank me! If I didn’t make the live session there might be a link to the replay. Ya never know.

One word of caution. The other day I received an email wondering why I didn’t take advantage of the hosts offer. It suggested that I didn’t really see the value in their service and maybe coaching wasn’t for me. Did I know I was one of only a few people who didn’t register for the next offering,

I wrote back and told the host I have never bee motivated by guilt and never would be. If you’d like me to reconsider your offering there are other ways of doing it.

Really quick coz I know ya gotta go and I’ve gone on a whole lot longer than I intended. You may not wanna buy right now for a host of reasons. If someone doesn’t bite at your offer your email may want to contain a brief survey as to why.

What you don’t want to do is P**s me off by sending me an email three or four times a day telling me that everyone else in the world has registered, why haven’t I (Especially after I’d registered the previous day)

If I’m interested in your offering I’ll bookmark it and come back to it when I’ve made my decision or………..

Lemme share a secret.

I’ll wait until the very last moment when I see the host is getting desperate. It means they’re offering the same content at a reduced price. If that’s the case I’ll wait until the last minute to buy. But the quickest way to get rid of me for good is to bother me or try to shame me. I hazard a guess you’re not much different.


This post has been updated from a post I published in July of 2020 on another blog of mine. With things beginning to loosen up a bit I thought it was timely.

“It Musta’ Been Easy For You…..”


I was at a network meeting when someone told me how much they admired me and what I’d accomplished. I’ll spare you the list of accolades but suffice to say I walked away with a swollen head.

It seems they enjoyed my writing style and had developed the impression that I never made a single mistake or failure in the twenty plus years I’d been in business for myself.

I asked them why they felt that way.

You’re able to pinpoint whats wrong with a situation and give advice on how to fix it. I just think you’re amazing. That’s a real gift.

I ran my hand through my beard for a few seconds and asked them if they really believed what they’d just said.

All those things I write about come from first hand experience. If I’d never made all of those mistakes I doubt I’d be standing in front of you today. I’m successful but I haven’t always felt that way.

I’d just told someone the Easter Bunny and Santa were not for real.

Do you wanna grab a cup of coffee?

When we sat down here’s what I shared with him

  • If it ain’t broke you ain’t trying hard enough
  • Most online business do not make it over a year.
  • Know|Like|Trust – Rinse and Repeat
  • There’s always another shiny object lurking around out there somewhere!

Have I enjoyed myself along the way? You bet!

Have I met some fascinating people? Uh-Huh!

Did I have opportunities I’d never dreamed of? Sure did!

But easy? Nah.

If it had come easy I wouldn’t appreciate things as much as I do.

I’ll give you one final pearl of wisdom to chew on

Never, ever forget the LESSONS of past experiences

There is a movement today that encourages us to blot out our past and cover it up with mantra’s, rainbows, unicorns and sunshine.


Our past is who we are and suggesting we forget it is akin to cutting off an arm or leg.

Learn from it and let it scare you sometimes because it’s a beacon, a sign, a whatever you wanna call it that says Don’t step there again.

Okay, I promised myself to stop here.

Listen to YOU



“This moment. That’s what really matters, you all!” ~SHB

My friend Sara went to be with the Lord on July 31, 2020. She’d lived and struggled with stage four breast cancer for a long time. But when the time came, it came suddenly. One night we were chatting on FB Messenger, the next she was gone.

Just like that! Poof.

The first time I met her was at my oldest son’s wedding. She and her husband James were checking into the hotel and he called out my name.

Sara, this is Papa J

She turned around to shake my hand and the first thing I noticed was the tee shirt she was wearing

Yes, these are fake. The real ones tried to kill me

(((I’m going to like this person))))

When my mom died a few years later she reached out, gave me her phone number and we talked for the better part of a dreary winter afternoon. She was intuitive and a bonafide emapth without all the “Hey look at me I’m an empath.”

She was a wife and partner and the mother of five in a blended family.

I asked her what value she saw in having a friend thirty years older than she was and she said You don’t treat me like I’m dying.

Sara was a thoughtful and honest person and it showed in her writing. I saved this post she shared a few weeks before she passed


It’s an annoyance most of times. Rushing to get out of the door, cursing traffic, nostrils flaring when you can’t find a parking spot. Time and moments when you wish you could just “time-out” of whatever it is in front of you. The thought of yet another surprise event you/family/kiddos MUST just go to.

Time. Time.Time slowly ticks second by second on that clock of life. And yet we as humans are so caught up with the nonsense in front of/around us. Calendars, appointments, alarms, punching the clock… Oh- but those seconds ticking away are truly what is making your life. It’s seconds turning into minutes turning into hours turning into days then months and years. Oh- how we get so lost on the timeline. Every second counts. Every minute counts. It ALL counts. Every single day. Make it worth it my friends!! Live it up with the best perspective and heart you can put forward!

Stuck in traffic? I bet you can find one of your favorite songs or a blast from the past that will make your ass smile!

Rushing? SLOW down! Stress is an enemy. Just go with the flow- you’ll enjoy whatever it is you feel rushed to get to way more!

Worrying about an upcoming event/future appointment/project? Well- worrying won’t make anything better!

Collect yourself and just breathe. Look around at THIS MOMENT. This moment. That’s what really matters you all! ~SHB

You got that one right my friend. The here, the now, is all that really matters.